Voice
(noun) One of the means of sending or receiving information,
What is Voice?
Voice is designed to give personality to your brand, speak to the right customers in a way they will appreciate and clearly understand.
Whether it is a strategy consulting arrangement or full-time content management and creation, we ensure that your message is served to the right audience in the right way.
Voice uses some techniques from Empathy to determine where your customers are, how they speak and what they find interesting.
It also includes the most crucial part of communication – listening.
Based on how your audience responds, we provide regular reports on the changes in your community, including detailed insights on their behaviours and preferences.
Those insights can then be used in new products designs as well as included in marketing.
Sample uses include:
- Social media presence building
- Employer branding
- Customer support
- Crowdsourcing ideas for products improvements
Voice brings you closer to your users and nurtures relationships that can lead to business growth.
Customers demand a lot from the brands they trust.
Useful, clear and timely communication is at the core of building relationships in an effective way.
Why Voice?
What does it involve?
Voice is a combination of:
- Messaging strategy development
- Channels selection
- Channels management
- Content creation distribution
- Graphics design
- PR management
- Customer support messages preparation
- Customer feedback reports
Voice does not only focus on projecting your messages to customers. It also aims to crowdsource ideas and feedback from conversations that are already ongoing.
Voice is can be delivered as:
- A consulting project – where we prepare a strategy and tactics for your organisation to execute or;
- A service – where in addition to the strategy design we actively manage and curate content that suits your brand best.
Contact us to discuss which option will be the most suitable for your organisation.
Voice Deliveries
Contact us to discuss how Voice can support your product and about a free preliminary consultation.